Increase revenue. Decrease costs. Create internal efficiencies. Improve customer satisfaction. Just a few of the things that happen when you practice content strategy.
In 2017, I had a wish for people to put content first. While some people and organizations did, most just gave it lip service or ignored it all together. Here we are into 2018 and content is still not on the list of any design trends list. Let's work together as content strategists or supporters to make sure that changes for 2019.