Content Strategy Services

 

 

Tell your story effectively and efficiently

You want to engage with your target audience - members, customers, donors, staff, citizens. Whatever you call them, they need something that you can provide. But how?

 

Enter content strategy: A plan for getting the right information to the right people at the right time.

Sounds easy, doesn’t it?

But figuring out who the right people are and what they want is both art and science. Add when and where they want the information and you can quickly go down some long, winding rabbit holes. Oh and mapping those needs to your business goals.

Never fear, we’re here to help!  

Tanzen offers bespoke content strategy consulting and training services for organizations that are ready to tame their content chaos. We’ve worked with non-profits, associations, health-care technology product companies, and others who were ready to make their content more effective and easier to manage.

Not sure where to start? That’s OK! It’s part of what we do: Help you figure out where to start. Here are a few things that we’ve done together with our clients:

  • Pilot project to get a feel for content-first website design – this led to doing that for their main website, which is now being implemented and due to go live in the fall
  • Roadmapping to find the right path forward – For one client this resulted in the creation of domain and content models that allow the company to integrate products and web content to provide tailored content to a diverse audience
  • Creating a content strategy that paves the path for a personalized experience to build trust and loyalty for their members to feel empowered, respected, and valued
  • Team training for content authors to create more effective content that engages their audience and supports business goals

    Ready to tame your content? Get in touch and tell us about what you’re dealing with.