Content Strategy Tools
Site Build Worksheet
This Google Sheet template provides a guide for the entire team to get their work done more efficiently.
- Define your CMS content types and track their build
- Define dynamic views of content
- Keep track of your content inventory in a matrix that keeps you sane
Content Spec Sheets
Content spec sheets provide direction for creating good content. They provide authors everything about the content for that specific page, including objective, audience, source material, and character count guidelines. It breaks down content into fields.
If you've been part of a website redesign project before, you know what a big investment it is. Time, money, and reputation are at stake. Don't rush into the process of looking for a vendor. Do some homework to set up yourself and the project for success.
This checklist will help you know when you're ready to send out an RFP and what to include in it.
Articles, blog posts, books, newsletters, and tools provide a solid foundation for people responsible for writing and publishing web content. Updated regularly.
Digital Writing References
My articles about doing content strategy
Get even more practical advice and tips for putting content first in your design process. Articles I've published elsewhere:
A Useful Guide to Content Types, Part 1
A Useful Guide to Content Types, Part 2
The Secret to Pain-Free Content Collaboration
How to Establish a Content-First Design Process: Content Strategy Tools for Everyone
Content Strategy for Every Budget