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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/be53a0f3-1dbc-4d23-bbd0-095704aa88dc/IAC2024+v2+%2810%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/a6334571-0ef6-46ba-8d68-f306e718fc7d/IAC2024+v2+%2811%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/02a1cd18-435c-41a1-b5b3-77c86ac17cb9/IAC2024+v2+%2812%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/a9b809de-0c69-48f7-9340-5c69b806d12e/IAC2024+v2+%2813%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/270924ba-525c-40c9-bf3f-6b9d3b5114cf/IAC2024+v2+%2814%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Source: promptengineering.org/master-prompt-engineering-llm-embedding-and-fine-tuning/</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Source: aws.amazon.com/what-is/data-labeling/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/c4a96fa7-cc1b-4561-bb72-ca5788a1e89e/IAC2024+v2+%2816%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Source: aws.amazon.com/what-is/retrieval-augmented-generation/</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/88aabe33-220d-4f91-9c27-652e4da002cf/IAC2024+v2+%2817%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Source: falkordb.com/knowledge-graph-vs-vector-database</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/769de9ca-ab4e-4f83-a3b6-032b0fe6b421/IAC2024+v2+%2818%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Sources: pinecone.io/learn/vector-embeddings-for-developers, weaviate.io/blog/vector-embeddings-explained, https://www.osedea.com/en/blog/article-vector-databases</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Source: wikipedia.org/wiki/Knowledge_graph</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/308cd86e-056b-4635-936c-159c85a73ad3/IAC2024+v2+%2821%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/ee3b6337-ee3d-4b95-a29c-f7320a4864e3/IAC2024+v2+%2822%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/798d0b56-19f0-4db3-a8df-bf81702ed468/IAC2024+v2+%2824%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/295eed17-4725-4c9c-b59b-db9f1eed392f/IAC2024+v2+%2826%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/3ab756a0-f793-43ad-95aa-92777310bcc3/IAC2024+v2+%2827%29.png</image:loc>
      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Content model for a live music venue.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
    </image:image>
    <image:image>
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      <image:title>Blog - Structured Content in the Age of AI: The Ticket to the Promised Land? - Make it stand out</image:title>
      <image:caption>Whatever it is, the way you tell your story online can make all the difference.</image:caption>
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  <url>
    <loc>https://www.tanzenconsulting.com/blog/2030/4/end-of-a-chapter-going-on-a-blogging-hiatus</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-30</lastmod>
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  <url>
    <loc>https://www.tanzenconsulting.com/blog/2020/4/1/make-a-content-continuity-plan-now</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-04-29</lastmod>
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  <url>
    <loc>https://www.tanzenconsulting.com/blog/2020/3/19/the-future-is-now-are-you-ready</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-19</lastmod>
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      <image:title>Blog - The Future is Now – Are You Ready?</image:title>
      <image:caption>Gartner’s Hype Cycle graph showing “a graphic representation of the maturity and adoption of technologies and applications, and how they are potentially relevant to solving real business problems and exploiting new opportunities.” Source: https://www.gartner.com/en/research/methodologies/gartner-hype-cycle</image:caption>
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    <loc>https://www.tanzenconsulting.com/blog/2020/3/5/time-to-leave-site-map-behind</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-03-05</lastmod>
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      <image:title>Blog - It's Time to Leave the Site Map Behind</image:title>
      <image:caption>A site map for a ticket seller shows 3 top level items with detail pages as children.</image:caption>
    </image:image>
    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/1583187601881-WOLIHDQILT4V7BU8MC7V/content-model-ticketseller-types-only.png</image:loc>
      <image:title>Blog - It's Time to Leave the Site Map Behind</image:title>
      <image:caption>A content model for a ticket seller shows all the types of content possible and their relationships. It can be used for an app for an API as well as a website.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tanzenconsulting.com/blog/2020/2/18/the-key-to-brand-success-and-stakeholder-alignment-a-domain-model</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-21</lastmod>
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      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/1582066211018-Y26WUCLKPFPPGTWC8IQX/IA-Summit-Domain-model.png</image:loc>
      <image:title>Blog - The Key to Brand Success and Stakeholder Alignment: A Domain Model</image:title>
      <image:caption>Domain model for the IA Summit.</image:caption>
    </image:image>
  </url>
  <url>
    <loc>https://www.tanzenconsulting.com/blog/2020/2/6/the-case-for-having-a-head-of-content</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-02-06</lastmod>
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  <url>
    <loc>https://www.tanzenconsulting.com/blog/2020/1/8/more-experimentation-less-safety</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2020-01-09</lastmod>
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  <url>
    <loc>https://www.tanzenconsulting.com/blog/2019/12/16/how-to-avoid-shiny-object-syndrome</loc>
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    <lastmod>2019-12-17</lastmod>
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  <url>
    <loc>https://www.tanzenconsulting.com/blog/2019/11/25/content-models-amp-taxonomies-bffs</loc>
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    <priority>0.5</priority>
    <lastmod>2019-11-26</lastmod>
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  <url>
    <loc>https://www.tanzenconsulting.com/blog/2019/11/13/beyond-the-site-map-information-architecture</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-11-15</lastmod>
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  <url>
    <loc>https://www.tanzenconsulting.com/blog/2019/10/30/digital-is-people</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-31</lastmod>
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  <url>
    <loc>https://www.tanzenconsulting.com/blog/2019/10/2/just-because-you-can-doesnt-mean-you-should</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-03</lastmod>
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  <url>
    <loc>https://www.tanzenconsulting.com/blog/2019/9/18/content-first-for-a-better-user-experience</loc>
    <changefreq>monthly</changefreq>
    <priority>0.5</priority>
    <lastmod>2019-10-01</lastmod>
    <image:image>
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      <image:title>Blog - Content-First for a Better User Experience</image:title>
      <image:caption>A content first process starts with a content model, defining the structure of the content resources, and then content creation, UX &amp; UI design, and development working in parallel.</image:caption>
    </image:image>
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      <image:title>Blog - The Secret to Extending the Life of Your Website</image:title>
      <image:caption>An example workflow for new content production</image:caption>
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      <image:title>Blog - Content Strategy Maturity Model</image:title>
      <image:caption>Association Content Strategy Maturity Model</image:caption>
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      <image:caption>Process is messy drawing from Show Your Work! by Austin Kleon</image:caption>
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      <image:title>Blog - What Your Content Audit Won't Tell You</image:title>
      <image:caption>Several scrolls down the home page: Featured Exhibit: Remembering Vietnam with a photo and Learn More button</image:caption>
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      <image:caption>Remembering Vietnam page in the Exhibits section lists the dates, location and a summary of the exhibit.</image:caption>
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      <image:caption>Remembering Vietnam page separate from the Exhibits section, also lists dates, location, and a summary of the exhibit, but also with additional information about the initiative.</image:caption>
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    <image:image>
      <image:loc>https://images.squarespace-cdn.com/content/v1/56cdce82e321403290be2a3c/1549474228147-NQ9M3J152ECGXQ4I3VVM/vietnam+50.png</image:loc>
      <image:title>Blog - What Your Content Audit Won't Tell You</image:title>
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      <image:caption>Speaker organism with multiple molecules and a header</image:caption>
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      <image:caption>Basic display template rendered in HTML</image:caption>
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      <image:caption>Display after content changes in the CMS fields.</image:caption>
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      <image:title>Blog - What Content Strategy Can Do For You</image:title>
      <image:caption>Content strategy is a map to get from where you are to where you want to go.</image:caption>
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      <image:title>Blog - Aligning Stakeholders on User Needs and Strategy</image:title>
      <image:caption>Source: The Core Model: Designing Inside Out for Better Result</image:caption>
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    <lastmod>2018-09-06</lastmod>
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      <image:title>Blog - Inside CMS Content Type Planning</image:title>
      <image:caption>The columns of our content type planning worksheet.</image:caption>
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    <lastmod>2017-06-01</lastmod>
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      <image:title>Blog - How I Use the Core Model to Create Better Web Content</image:title>
      <image:caption>Source: The Core Model: Designing Inside Out for Better Results</image:caption>
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      <image:title>Blog - How I Use the Core Model to Create Better Web Content</image:title>
      <image:caption>Download the worksheet to use in your writing process</image:caption>
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      <image:title>Blog - How I Use the Core Model to Create Better Web Content</image:title>
      <image:caption>Completed top part of a core model worksheet</image:caption>
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      <image:caption>The digital content spectrum ranges from putting stuff up on the web and blasting emails  to following modern design trends with org-centric IA and content to having a user-centered approach to digital communications to using structured content to publish across channels in a web publishing system to having a fully integrated digital marketing &amp; communications and a headless CMS  </image:caption>
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      <image:caption>Accessible infrastructure is the base of the SEO Audit pyramid</image:caption>
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      <image:caption>These pages are linked together by dynamic lists, allowing visitors to choose how they want to explore the topics.</image:caption>
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