Training

Build skills to create content that empowers, guides, educates, informs, inspires, or converts.

We believe content is too important to continually outsource. Prepare yourself or your team for the needs of today and the opportunities of tomorrow. Make your content work harder so you don't have to.

All workshops are available as in-house training or as public events as listed. 

 

Upcoming Workshops

Available Workshops

The following workshops are available to bring to your organization for a custom training session or to your conference for attendees to gain content strategy skills.

Content Design: How to Create Effective Web Content

Content is the most important asset your organization has. It needs to engage, sell, educate, inform, inspire, or convert. You’re a content creator or strategist who needs to produce effective content for your website, social media, and mass email communications consistently. It’s time to align around your target audience to produce useful, usable, and findable content.

This workshop provides attendees with tools, tips, and tricks for creating content that gives your audience what they want and helps achieve business goals. It covers all aspects of digital content design, including how to write useful and actionable content, SEO, and plain language guidelines.

LEARNING OBJECTIVES

  • Identify what your audience wants

  • Establish measurable goals for any project

  • Practice ways to write so a message is understood the first time

  • Apply techniques to make your content more precise and concise

  • Identify basic search engine optimization (SEO) techniques

  • Build skills and activities to create alignment among stakeholders

 

What others have said

This workshop wasn’t just informative, it was informative in just the way we needed it to be. It was tailored to us, our project, our website, and our mission.
Carrie helped us understand what we are currently doing and what we can do differently, more importantly, changes that we can start doing now.
This workshop empowered me with so many skills that will help me improve my organization’s online presence and help my co-workers become better writers. Thank you!”
“This was the nuts and bolts session that I needed and is extra relevant for me and my org as we’re in the middle of a WCMS selection and migration.”

 

Looking for other ways to create more effective content more consistently or learn techniques for solving content problems? We can create a custom training package for your needs.