Build skills to create content that empowers, guides, educates, informs, inspires, or converts.
We believe content is too important to continually outsource. Prepare yourself or your team for the needs of today and the opportunities of tomorrow. Make your content work harder so you don't have to.
All workshops are available as in-house training or as public events as listed.
The following workshops are available to bring to your organization for a custom training session or to your conference for attendees to gain content strategy skills.
Content Design: How to Create Effective Web Content
Content is the most important asset your organization has. It needs to engage, sell, educate, inform, inspire, or convert. You’re a content creator or strategist who needs to produce effective content for your website, social media, and mass email communications consistently. It’s time to align around your target audience to produce useful, usable, and findable content.
This workshop provides attendees with tools, tips, and tricks for creating content that gives your audience what they want and helps achieve business goals. It covers all aspects of digital content design, including how to write useful and actionable content, SEO, and plain language guidelines.
Identify what your audience wants
Establish measurable goals for any project
Practice ways to write so a message is understood the first time
Apply techniques to make your content more precise and concise
Identify basic search engine optimization (SEO) techniques
Build skills and activities to create alignment among stakeholders
What others have said
Looking for other ways to create more effective content more consistently or learn techniques for solving content problems? We can create a custom training package for your needs.