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Content Operations: Putting Content Strategy Into Practice

You have a lot of content. You have a team of people who create, manage, and publish it day-to-day. You have multiple technology systems that store and publish that content. But do you have the infrastructure and processes to bring the people and systems together? As the amount of content increases and the delivery interfaces continues to expand, siloed content teams are no longer sustainable. You need a content operations plan.

Content strategy is a plan to create the right information for the right people at the right time. Putting that strategy into practice is another order of difficulty and depends on everyone involved knowing what part they play in the complex system.

Learning objectives

  • Illustrate the components of a content operations plan

  • Establish how to use content audits and reporting to govern and communicate results

  • Recognize how implementing content operations reduces risk and increases value

  • Create an outline of a content operation plan for your organization

  • Identify collaboration techniques and tools to work across content production silos

Who should attend?

This workshop is for managers (of people, content, and projects) who work with large amounts of content that is continually being produced by multiple people or teams.

Full-day workshops available for in-house teams or at an upcoming event:

October 17, 2019
Location TBD in the Washington, DC Metro Area

Cost

$499 per person
$450 per person for 3 or more people from the same company (For more than 5, we recommend an in-house workshop)
$899 2-course pass (Content Operations + IA Fundamentals) - 10% discount

Includes:

  • Coffee, morning and afternoon snacks

  • Worksheets and templates for ongoing use

  • 30 days of consultations after the workshop

About the Facilitator

The workshop is facilitated by Carrie Hane, the founder and principal strategist of Tanzen. For 20 years, Carrie has helped organizations rethink how they create, manage, and connect content and digital systems. Throughout her content strategy practice, she has served as an in-house web leader and agency content strategy practice lead, working with all types of clients. She is also the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018).

What others have said about Tanzen workshops

“This was the nuts and bolts session that I needed and is extra relevant for me and my org as we're in the middle of a WCMS selection and migration.”

“Carrie helped us understand what we are currently doing and what we can do differently, more importantly, changes that we can start doing now.”