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Content Design: How to Create Effective Web Content

  • Industrious 2461 Eisenhower Ave, Suite 200 Alexandria, VA 22331 United States (map)

Content is the most important asset your organization has. It needs to engage, sell, educate, inform, inspire, or convert. You’re a content creator or strategist who needs to produce effective content for your website, social media, and mass email communications consistently. It’s time to align around your target audience to produce useful, usable, and findable content.

This workshop provides attendees with tools, tips, and tricks for creating content that gives your audience what they want and helps achieve business goals. It covers all aspects of digital content design, including how to write useful and actionable content, SEO, and plain language guidelines.

Learning objectives

  • Identify what your audience wants

  • Establish measurable goals for any project

  • Practice ways to write so a message is understood the first time

  • Apply techniques to make your content more precise and concise

  • Identify basic search engine optimization (SEO) techniques

  • Build skills and activities to create alignment among stakeholders

This is for you if you are a beginning and intermediate:

  • Writer

  • Marketer

  • Content strategist

  • UX designer

  • Someone who wants to improve their content creation skills


$499 per person
$450 per person for 3 or more people from the same company (For more than 5, we recommend an in-house workshop)
$899 2-course pass (Content Design + 1 other course) - 10% discount
$1275 3-course pass (Content Design + 2 other courses) - 15% discount
$1595 4-course pass (Content Design + 3 other courses) - 20% discount


  • Coffee, morning and afternoon snacks

  • Worksheets and templates for ongoing use

  • 30 days of consultations after the workshop

Lunch is on your own - there are several options within a block of the venue

What others have said

“This workshop wasn’t just informative, it was informative in just the way we needed it to be. It was tailored to us, our project, our website, and our mission.”

“Carrie helped us understand what we are currently doing and what we can do differently, more importantly, changes that we can start doing now.”

“This workshop empowered me with so many skills that will help me improve my organization's online presence and help my co-workers become better writers. Thank you!”