Carrie Hane
Content strategy for today and tomorrow
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Information governance and digital transformation

Transform content from a drain to a strategic asset and adopt AI with clarity and confidence.

Are you ready for AI or overwhelmed by it?

I help organizations stop drowning in content chaos and turn their content into a strategic asset that drives results, leverages AI, and saves time and money.

Is your team spending 80% of its time producing content no one uses? Are content teams in firefighting mode while struggling to show results? 

You’re not alone! Many organizations are stuck in reactive mode, producing, storing, and duplicating content across disconnected systems without a clear strategy.

I help teams move from overwhelmed to optimized. Through a collaborative engagement, we’ll identify what’s working, create a roadmap to fix what’s broken, and build systems and skills to scale content effectively. And we’ll make AI work for you, not against you.

Teams winning with AI aren’t just using the tools, they’re building content foundations.

Let’s build yours!

What we’ll do

Diagnosis: Gain clarity on what’s working and what’s not

Example activities:

  • Situation analysis

  • Content and systems audit

  • Taxonomy review

  • Workflow and governance assessment

Strategic planning: Create a roadmap that works

Example activities:

  • AI-readiness roadmap

  • Content modeling

  • CMS consulting

  • Governance planning

Team enablement: Uplevel your team to sustainable success

Example activities:

  • Cross-functional workshops

  • AI strategy-to-action workshop

  • Playbook creation

Designing Connected Content

The great thing about a book is that it is permanent. Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow continues to help people and organizations transform to meet the ever-changing needs of the people they serve and take advantage of the latest technology. Get a copy today.

Blog & Articles

I have been blogging for many years, and many of the posts are still relevant and will remain available. Read the blog.

I have also been a contributing author for communications, user experience, and content strategy publications. Among them are:

I was also a researcher and co-author of Association Content Strategies for a Changing World, published in 2019 by the American Society of Association Executives, which introduced an evidence-based content maturity model.

Talks & Workshops

Since 2011, I have presented talks, webinars, and workshops about content strategy, content modeling, and the future of information. My hosts included UX Lisbon, The IA Conference, Content Marketing World, Gather Content, UXPA, Dot All, and OmnichannelX, among others. Here are some of the highlights.

Interviews

It has been an honor to have conversations with awesome people in the content, UX, and web development industries. Take a listen to see if any of them help you understand how content can be your distinguishing factor.

Let’s Talk ContentOps
September 18, 2024
The future of AI: Structured content is key

Marketing Cheat Codes
April 23, 2023
Ditch Single-Use Content; Create Connected Content for Reuse

The Informed Life
February 26. 2023
On Content Models

The Content Strategy Experts Podcast
December 5, 2022
What is a headless CMS?

Content Conversations
July 21, 2020
Content Strategy and Domain Models, a Conversation with Carrie Hane

Content Strategy Insights
June 1, 2020
Carrie Hane: Content Strategy as a System – Episode 69

CMI Weekly Wrap
April 17, 2020
Episode #66 - Do you really care how your audiences are doing?

Content Strategy Podcast
April 2, 2019
Episode #17: Content Strategy for Associations

CTRL+CLICK CAST
February 21, 2019
Episode #131: Content Strategy

UX Podcast
November 23, 2018
Episode #198: Connected Content with Carrie Hane