AI didn’t create your content problems. It exposes them
Mission-driven organizations don't struggle with AI because they lack good intentions—or even good people. They struggle because the foundation wasn’t built to support what they're being asked to do now.
I help small and mid-sized mission-driven organizations build the foundations they need to keep up with how the internet changes.
The gap shows up in the same three places every time.
You're creating more content—but it's not working harder for you. It lives in silos, gets recreated from scratch, and doesn't travel across channels the way it needs to.
Your team is reactive. They're executing requests instead of building toward something. Strategy exists on paper but gets swallowed by the day-to-day.
You've invested in tools and platforms. Some of them aren't being used. Others are being used for the wrong things. And now AI is knocking on the door.
These aren't separate problems. They're the same problem: the operational foundation wasn’t built to scale and can’t keep up with today’s demands.
Working together, we fix that.
Not by adding more tools or more processes. By finding what's actually broken and building stable infrastructure that makes everything else work.
Working together gives you back control of your time, operations, and decisions.
Get time and money back to work on the mission
Avoid bottlenecks and stay nimble without more resources
Create confidence that you’re working on the right things
How we work together
Every engagement starts with understanding your situation. Where you go from there depends on what you need.
Diagnosis – Gain clarity on what's working and what's not
Strategy and advising – Create a vision and roadmap to navigate the change
Capacity building – Train the team to execute and sustain the work
Insights
Designing Connected Content
Our principal, Carrie Hane, co-authored Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow in 2017 because organizations were already struggling to build systems that could evolve with technology. The principles haven't changed. AI just makes them more urgent.
Organizations where teams have put these ideas to work:
Advisory Board
All Trails
Atlassian
AT&T
Autodesk
Canva
Central Park Conservancy
Joan Mitchell Foundation
National Geographic Society
Nordstrom
Puma
Restaurant Brands International Inc.
Spothero
Tata Digital
Unilever
University of Edinburgh
Vinmonopolet (Norway)
Why Tanzen Consulting?
We’ve evolved with technology and behaviors.
Web → mobile → social → digital-first → AI-ready
For 20+ years, we’ve been making things actually work. We don’t implement technology; we build stable infrastructures that last. We’ve led transformation from the inside. We’ve guided transformation from the outside as evangelists and consultants, designing sustainable products and systems.
Organizations still using frameworks built 5-10 years ago
70+ agency stakeholder alignment around new technology and operations
Teams where successors came from within
While generative AI is powerful, structured content remains a valuable tool for organizing and interpreting complex information.