Interface design pattern libraries and style guides are not just for visual designers and front-end developers. Content designers and strategists should also be involved. When they are, updates are easier, faster, and cheaper. What's not to like?
It is time for the UX community to embrace content strategy. To stop thinking about UX as designing interfaces but designing the overall experience and everything that it includes–especially the content.
The evolution from website to smartphone showed that a user's information needs don't change because of the interface or device. The nature of their interaction, however, does change. That is amplified with voice.