Insights
Content strategy, operations, and AI—observations from the field
It's Time to Leave the Site Map Behind
Site maps are hierarchical lists of web pages. They represent a single way to organize content. There is an alternative way to define content that allows for it all to be connected.
Content Models & Taxonomies: BFFs
Stand-alone taxonomies don't provide intent or context. Content models provide context and get to the intent of the classification scheme. Together, the content model and taxonomies can solve many problems.
How a Model-First Process Works
By starting with a content model, you can plan the structure of your content so it can be used anywhere, anytime. Here's how we do it.
Just Enough Content (Types)
There are no rules when it comes to how much content on a web page or how many content types to create for a system. Too much, too little, or just right? That's up to what is needed.
Future-Friendly Content Roundup
Having future-friendly content solves many of the problems we face as we build our little piece of the web. Discover a process for creating content outside of an interface so it's ready for any interface.
Setting Interface Foundations with IA
Explore how modeling our universe and content can lead to interfaces that support curation for storytelling while also allowing the user to create their own journey.
3 Reasons You Need Structured Content Now
Improve your SEO, make your content more manageable, and be ready for whatever is next with structured content.