Insights
Content strategy, operations, and AI—observations from the field
How to Avoid Shiny Object Syndrome
It is dangerous to jump at a solution without considering if it will actually help. It's much less risky to take a few steps back and start at the beginning rather than starting at the end.
Do You Need a UX Person?
User experience is more than research, wireframes, and interface design. It's planning for how people interact with your organization via all its communication channels and products. Do you need someone to manage the UX?
How to Improve Your Place on the Digital Content Spectrum
We're in a time of transition. From "traditional" ways of doing things to "digital" or otherwise "new" ways of doing things. The customer is in control. Where do you find yourself?
2017 Wish List for the Web
Let's make 2017 the year we make giant leaps when it comes to making the web better. Here are 5 things I think will go a long way toward that goal.
Treat Digital Like Real Property
When you buy a house or other building, you expect to have two types of costs over the life of your ownership: ongoing maintenance and improvements. The same should happen with digital properties. When you treat your website and other digital properties as long-term investments, you approach them more strategically.