User experience is more than research, wireframes, and interface design. It's planning for how people interact with your organization via all its communication channels and products. Do you need someone to manage the UX?
When you buy a house or other building, you expect to have two types of costs over the life of your ownership: ongoing maintenance and improvements. The same should happen with digital properties. When you treat your website and other digital properties as long-term investments, you approach them more strategically.