It is dangerous to jump at a solution without considering if it will actually help. It's much less risky to take a few steps back and start at the beginning rather than starting at the end.
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If you want to transform an organization to be digital-first, you have to start with the people and processes, not the technology.
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Asking why is one of the most important questions you will ever ask. Do it frequently to avoid shiny object syndrome.
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Where is your organization on the content strategy maturity model? This research-based model outlines what it looks to be at the beginning, intermediate, and advanced level of maturity.
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We're in a time of transition. From "traditional" ways of doing things to "digital" or otherwise "new" ways of doing things. The customer is in control. Where do you find yourself?
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