Insights
Content strategy, operations, and AI—observations from the field
Content Models & Taxonomies: BFFs
Stand-alone taxonomies don't provide intent or context. Content models provide context and get to the intent of the classification scheme. Together, the content model and taxonomies can solve many problems.
How a Model-First Process Works
By starting with a content model, you can plan the structure of your content so it can be used anywhere, anytime. Here's how we do it.
What is a headless CMS?
This new type of CMS provides many benefits. But it also requires a different mindset about how to structure and publish content. What do you need to consider if you want to use one?
What Do Improv and User Journeys Have in Common?
Keeping a simple question in mind as you develop recommendation and related content choices will lead to more valuable and meaningful content connections
3 Reasons You Need Structured Content Now
Improve your SEO, make your content more manageable, and be ready for whatever is next with structured content.