Insights
Content strategy, operations, and AI—observations from the field
Content is Part of the Customer Experience
Without content, the experience of any website is horrible. Yet, some websites barely rise above that low benchmark. Content can make or break someone's experience with any organization.
4 Tips for Creating Better Content
Websites often claim to be user-focused, but most end up being organization-centric because old habits die hard. Instead of thinking about the user, you need to think from the user’s perspective.
UX and Content: Time to Come Together
It is time for the UX community to embrace content strategy. To stop thinking about UX as designing interfaces but designing the overall experience and everything that it includes–especially the content.
Beyond Keywords: How UX Can Hurt SEO
If we do not give consideration for SEO at every step of the design process, we miss opportunities for being found and sometimes even get penalized for it.