Insights
Content strategy, operations, and AI—observations from the field
The Secret to Extending the Life of Your Website
Your website should last longer than the typical three to five years most last. The secret to a longer life lies in the people and processes you put in place immediately following the launch.
How Content Strategy Fits in With Web Development
Content is the point of websites. Yet that is often left to chance. Partnerships between content strategists and web developers can go a long way to solving the content management problem.
A Tale of Two Design Critiques
The differences between feedback on design without real content and design using real content is big. Use real content for better feedback.
Get Your Content Ready BEFORE the Redesign
If you’re like a majority of organizations, you’re on a 3-5 year website redesign cycle. You wouldn’t tear down your house every year because it wasn’t tidy or needed paint. Let’s stop doing this with our websites, which can cost as much as a house!