Your website should last longer than the typical three to five years most last. The secret to a longer life lies in the people and processes you put in place immediately following the launch.
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Content is the point of websites. Yet that is often left to chance. Partnerships between content strategists and web developers can go a long way to solving the content management problem.
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The differences between feedback on design without real content and design using real content is big. Use real content for better feedback.
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If you’re like a majority of organizations, you’re on a 3-5 year website redesign cycle. You wouldn’t tear down your house every year because it wasn’t tidy or needed paint. Let’s stop doing this with our websites, which can cost as much as a house!
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