Insights
Content strategy, operations, and AI—observations from the field
When Will Content Be First?
In 2017, I had a wish for people to put content first. While some people and organizations did, most just gave it lip service or ignored it all together. Here we are into 2018 and content is still not on the list of any design trends list. Let's work together as content strategists or supporters to make sure that changes for 2019.
How Content Strategy Fits in With Web Development
Content is the point of websites. Yet that is often left to chance. Partnerships between content strategists and web developers can go a long way to solving the content management problem.
How the RACI Model Helps Get Things Done
Clear up ambiguity and set expectations in content strategy projects by setting roles for tasks and activities.
Bridging the Gap Between Developers and Content Strategists
Content strategy isn't just for content strategists. Getting developers and strategists together creates a better world wide web.
How I Use the Core Model to Create Better Web Content
The core model a thinking tool that helps you find the reason you are creating web content: to meet user needs while helping achieve business goals.
Future-Friendly Content Roundup
Having future-friendly content solves many of the problems we face as we build our little piece of the web. Discover a process for creating content outside of an interface so it's ready for any interface.
How to Improve Your Place on the Digital Content Spectrum
We're in a time of transition. From "traditional" ways of doing things to "digital" or otherwise "new" ways of doing things. The customer is in control. Where do you find yourself?
How To Get Buy-In For New Design Tools
Trying to convince people do something? Before anything else, create a vision, listen and empathize, and do some education. Change the mindset first.
Setting Interface Foundations with IA
Explore how modeling our universe and content can lead to interfaces that support curation for storytelling while also allowing the user to create their own journey.
How Valuable is Your Website?
Every business knows websites are important. But how valuable are they to the organization?