Insights
Content strategy, operations, and AI—observations from the field
How to Avoid Shiny Object Syndrome
It is dangerous to jump at a solution without considering if it will actually help. It's much less risky to take a few steps back and start at the beginning rather than starting at the end.
Content Models & Taxonomies: BFFs
Stand-alone taxonomies don't provide intent or context. Content models provide context and get to the intent of the classification scheme. Together, the content model and taxonomies can solve many problems.
Beyond the Site Map: Information Architecture
Information architecture (IA) includes navigation, organization, classification, labeling, and the structure of information. Look beyond a site map to see the whole world of architecting information for findability, usability, and understanding.
Digital is People
If you want to transform an organization to be digital-first, you have to start with the people and processes, not the technology.
Just Because You Can Doesn't Mean You Should
Asking why is one of the most important questions you will ever ask. Do it frequently to avoid shiny object syndrome.
Content-First for a Better User Experience
Web content lives inside the user experience. So why aren't we starting with it?
Content-First Design
Content is the whole point of the digital products you create. But many teams struggle with how to get content up front. Get resources to help you put content first in your design process.
How to Leverage Content Across Divisions
Getting different groups in an organization to work together on content is a long-term project. But you can start right now to improve collaboration across functional content teams.
The Secret to Extending the Life of Your Website
Your website should last longer than the typical three to five years most last. The secret to a longer life lies in the people and processes you put in place immediately following the launch.
Content Operations - The Missing Link Between Strategy and Delivery
Content strategy is just a plan. Content gets created and published with or without a plan. Content operations makes sure the plan is put into action and gets followed.