Content Operations: From Strategy and Implementation
Oct
17
9:30 AM09:30

Content Operations: From Strategy and Implementation

You have a lot of content. You have a team of people who create, manage, and publish it day-to-day. You have multiple technology systems that store and publish that content. But do you have the infrastructure and processes to bring the people and systems together? As the amount of content increases and the delivery interfaces continues to expand, siloed content teams are no longer sustainable. You need a content operations plan.

Content strategy is a plan to create the right information for the right people at the right time. Putting that strategy into practice is another order of difficulty and depends on everyone involved knowing what part they play in the complex system.

Learning objectives

  • Illustrate the components of a content operations plan

  • Establish how to use content audits and reporting to govern and communicate results

  • Recognize how implementing content operations reduces risk and increases value

  • Create an outline of a content operation plan for your organization

  • Identify collaboration techniques and tools to work across content production silos

Who should attend?

This workshop is for managers (of people, content, and projects) who work with large amounts of content that is continually being produced by multiple people or teams.

Full-day workshops available for in-house teams or at an upcoming event:

October 17, 2019
Location TBD in the Washington, DC Metro Area

Cost

$499 per person
$450 per person for 3 or more people from the same company (For more than 5, we recommend an in-house workshop)
$899 2-course pass (Content Operations + IA Fundamentals) - 10% discount

Includes:

  • Coffee, morning and afternoon snacks

  • Worksheets and templates for ongoing use

  • 30 days of consultations after the workshop

About the Facilitator

The workshop is facilitated by Carrie Hane, the founder and principal strategist of Tanzen. For 20 years, Carrie has helped organizations rethink how they create, manage, and connect content and digital systems. Throughout her content strategy practice, she has served as an in-house web leader and agency content strategy practice lead, working with all types of clients. She is also the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018).

What others have said about Tanzen workshops

“This was the nuts and bolts session that I needed and is extra relevant for me and my org as we're in the middle of a WCMS selection and migration.”

“Carrie helped us understand what we are currently doing and what we can do differently, more importantly, changes that we can start doing now.”

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Information Architecture Fundamentals: Make Information Findable and Usable
Dec
10
9:30 AM09:30

Information Architecture Fundamentals: Make Information Findable and Usable

More information is being produced than ever before. That information needs to show up in an endlessly changing set of devices and interfaces. How to organize it all? How to make it discoverable across systems? Enter information architecture (IA), a discipline focused on making information findable and understandable.

In this workshop, we’ll explore the many concepts of IA that help us make sense of our information spaces. Using tried and true techniques and activities, we’ll practice how to make information easy to find, navigate, and understand. We’ll go beyond site maps and tagging to discover the magic of classification, structure, organization, search, taxonomy, and labeling.

Learning Objectives

  • Differentiate the components of information architecture

  • Apply techniques and concepts to current work projects and environment

  • Build a plan for updating an existing interface to be more understandable and stable

Who should attend?

Anyone who is (or wants to be) involved in designing interfaces

  • Content strategists

  • Designers

  • Product managers

  • Developers

Full-day workshops available for in-house teams or at an upcoming event:

December 10, 2019
Location TBD in the Washington, DC Metro Area

Cost

$499 per person
$450 per person for 3 or more people from the same company (For more than 5, we recommend an in-house workshop)

Includes:

  • Coffee, morning and afternoon snacks

  • Worksheets and templates for ongoing use

  • 30 days of consultations after the workshop

About the Facilitator

The workshop is facilitated by Carrie Hane, the founder and principal strategist of Tanzen. For 20 years, Carrie has helped organizations rethink how they create, manage, and connect content and digital systems. Throughout her content strategy practice, she has served as an in-house web leader and agency content strategy practice lead, working with all types of clients. She is also the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018).

What others have said about Tanzen workshops

“This was the nuts and bolts session that I needed and is extra relevant for me and my org as we're in the middle of a WCMS selection and migration.”

“Carrie helped us understand what we are currently doing and what we can do differently, more importantly, changes that we can start doing now.”

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Practical Content Modeling: The Foundation of Omni-Channel Publishing
Jul
17
9:30 AM09:30

Practical Content Modeling: The Foundation of Omni-Channel Publishing

  • 2611 Jefferson Davis Highway Arlington, VA, 22202 United States (map)
  • Google Calendar ICS

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?

Enter the content model--a representation of all the types and relationships of the content your organization creates and publishes. It creates a shared understanding of the important concepts your audience cares about most. This framework for structured content to reuse and remix your valuable content assets prepares you to meet the needs of today and the opportunities of tomorrow.

In this workshop, we will learn how to create a content model and use the structure to create and curate content for maximum effectiveness and efficiency.

This workshop will help you create a framework to:

  • Ship and iterate products faster

  • Make content management more efficient

  • Allow for easier iteration of interface design and future growth

  • Maximize content investment through omni-channel publishing and content reuse

  • End the expensive cycle of complete website redesigns

Learning objectives

  • Construct a content model that demonstrates how content types can be used throughout an organization

  • Develop a plan to use the model to create representations in multiple interfaces

  • Use collaboration and facilitation techniques to lead the modeling process

  • Identify benefits of content models to current organization or clients

Who should take this?

No content strategy or content management experience needed! This is for you if your work involves:

  • Marketing technology

  • Content strategy

  • User- or customer-experience design

  • Omni-channel communications

  • Redesigning websites

Full-day workshops available for in-house teams or at an upcoming event:

July 17, 2019
2611 Jefferson Davis Hwy
Arlington, VA 22202

Cost

$499 per person
$450 per person for 3 or more people from the same company (For more than 5, we recommend an in-house workshop)
$899 2-course pass (Practical Content Modeling + 1 other course) - 10% discount
$1275 3-course pass (Practical Content Modeling + 2 other courses) - 15% discount

Includes:

  • Coffee, morning and afternoon snacks

  • Worksheets and templates for ongoing use

  • 30 days of consultations after the workshop

What others have said

“This was the nuts and bolts session that I needed and is extra relevant for me and my org as we're in the middle of a WCMS selection and migration.”

“Carrie helped us understand what we are currently doing and what we can do differently, more importantly, changes that we can start doing now.”

About the Facilitator

The workshop is facilitated by Carrie Hane, the founder and principal strategist of Tanzen. For 20 years, Carrie has helped organizations rethink how they create, manage, and connect content and digital systems. Throughout her content strategy practice, she has served as an in-house web leader and agency content strategy practice lead, working with all types of clients. She is also the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018).



View Event →