Practical Content Modeling: The Foundation of Omni-Channel Publishing
9:30 AM09:30

Practical Content Modeling: The Foundation of Omni-Channel Publishing

  • 2611 Jefferson Davis Highway Arlington, VA, 22202 United States (map)
  • Google Calendar ICS

With digital content published across more channels than ever before, how can you make yours easy to find, use, and share? Is your content ready for the next wave of content platforms and devices?

Enter the content model--a representation of all the types and relationships of the content your organization creates and publishes. It creates a shared understanding of the important concepts your audience cares about most. This framework for structured content to reuse and remix your valuable content assets prepares you to meet the needs of today and the opportunities of tomorrow.

In this workshop, we will learn how to create a content model and use the structure to create and curate content for maximum effectiveness and efficiency.

This workshop will help you create a framework to:

  • Ship and iterate products faster

  • Make content management more efficient

  • Allow for easier iteration of interface design and future growth

  • Maximize content investment through omni-channel publishing and content reuse

  • End the expensive cycle of complete website redesigns

Learning objectives

  • Construct a content model that demonstrates how content types can be used throughout an organization

  • Develop a plan to use the model to create representations in multiple interfaces

  • Use collaboration and facilitation techniques to lead the modeling process

  • Identify benefits of content models to current organization or clients

Who should take this?

No content strategy or content management experience needed! This is for you if your work involves:

  • Marketing technology

  • Content strategy

  • User- or customer-experience design

  • Omni-channel communications

  • Redesigning websites

Full-day workshops available for in-house teams or at an upcoming event:

July 17, 2019
2611 Jefferson Davis Hwy
Arlington, VA 22202


$499 per person
$450 per person for 3 or more people from the same company (For more than 5, we recommend an in-house workshop)
$899 2-course pass (Practical Content Modeling + 1 other course) - 10% discount
$1275 3-course pass (Practical Content Modeling + 2 other courses) - 15% discount


  • Coffee, morning and afternoon snacks

  • Worksheets and templates for ongoing use

  • 30 days of consultations after the workshop

What others have said

“This was the nuts and bolts session that I needed and is extra relevant for me and my org as we're in the middle of a WCMS selection and migration.”

“Carrie helped us understand what we are currently doing and what we can do differently, more importantly, changes that we can start doing now.”

About the Facilitator

The workshop is facilitated by Carrie Hane, the founder and principal strategist of Tanzen. For 20 years, Carrie has helped organizations rethink how they create, manage, and connect content and digital systems. Throughout her content strategy practice, she has served as an in-house web leader and agency content strategy practice lead, working with all types of clients. She is also the co-author of Designing Connected Content: Plan and Model Digital Products for Today and Tomorrow (New Riders, 2018).

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