Insights
Content strategy, operations, and AI—observations from the field
You Forgot About Being Useful
The quest for usable websites and products is worthwhile. But do people actually want to use what you created?
If You Do Web Content, You Need These Books
The titles say it all: Don’t Make Me Think and Letting Go of the Words are essential reading with all the guiding principles you need to have a successful website.
5 website usability mistakes that are costing you advocates and donors
Most non-profit websites lack of focus, clarity, and urgency in the content and design. Here are 5 ways to fix them to gain more advocates and increase donations.