Insights
Content strategy, operations, and AI—observations from the field
4 Tips for Creating Better Content
Websites often claim to be user-focused, but most end up being organization-centric because old habits die hard. Instead of thinking about the user, you need to think from the user’s perspective.
How I Use the Core Model to Create Better Web Content
The core model a thinking tool that helps you find the reason you are creating web content: to meet user needs while helping achieve business goals.
The Secret to Better Web Writing
If you put content on websites, you are a writer. Accept that. Then do one more thing to make your web writing better.
If You Do Web Content, You Need These Books
The titles say it all: Don’t Make Me Think and Letting Go of the Words are essential reading with all the guiding principles you need to have a successful website.
Less is More: How to Cut Web Content and Increase Engagement
When you cut your copy, makes lists shorter, and generally have less content, you provide a better experience for your visitors and make it easier to find content and complete tasks.
5 website usability mistakes that are costing you advocates and donors
Most non-profit websites lack of focus, clarity, and urgency in the content and design. Here are 5 ways to fix them to gain more advocates and increase donations.