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July 17, 2024
Information architecture, Structured content, Artificial intelligence
Carrie Hane
Structured Content in the Age of AI: The Ticket ...

While generative AI is powerful, structured content remains a valuable tool for organizing and interpreting complex information.

Structured Content in the Age of AI: The Ticket to the Promised Land?
Carrie Hane
November 3, 2016

5 Reasons Your RFP Sucks

Carrie Hane
November 3, 2016
5 Reasons Your RFP Sucks

Step away from the RFP and try an alternative to building better relationships and find creative solutions to the world’s tough problems.

Tagged: rfp, web strategy

Carrie Hane
October 20, 2016

Less is More: How to Cut Web Content and Increase Engagement

Carrie Hane
October 20, 2016
Less is More: How to Cut Web Content and Increase Engagement

When you cut your copy, makes lists shorter, and generally have less content, you provide a better experience for your visitors and make it easier to find content and complete tasks.

Tagged: web writing, content strategy

Carrie Hane
October 13, 2016

3 Reasons You Need Structured Content Now

Carrie Hane
October 13, 2016
3 Reasons You Need Structured Content Now

Improve your SEO, make your content more manageable, and be ready for whatever is next with structured content.

Tagged: structured content, content strategy, content design, content modeling

Carrie Hane
October 6, 2016

5 website usability mistakes that are costing you advocates and donors

Carrie Hane
October 6, 2016
5 website usability mistakes that are costing you advocates and donors

Most non-profit websites lack of focus, clarity, and urgency in the content and design. Here are 5 ways to fix them to gain more advocates and increase donations.

Tagged: usability, content strategy, web writing

Carrie Hane
September 29, 2016

4 Things I Learned About Accessibility at Confab

Carrie Hane
September 29, 2016
4 Things I Learned About Accessibility at Confab

Billions of people around the world have a disability of some sort. Is your website able to meet their needs? There are some basic steps you can take to make your content accessible.

Carrie Hane
September 22, 2016

Want a Better Website? Hire a Professional

Carrie Hane
September 22, 2016
Want a Better Website? Hire a Professional

Too many organizations do not hire digital professionals to manage their digital products. But when you do, the benefits to your organization are huge.

Carrie Hane
September 15, 2016

Get Your Content Ready BEFORE the Redesign

Carrie Hane
September 15, 2016
Get Your Content Ready BEFORE the Redesign

If you’re like a majority of organizations, you’re on a 3-5 year website redesign cycle. You wouldn’t tear down your house every year because it wasn’t tidy or needed paint. Let’s stop doing this with our websites, which can cost as much as a house!

Tagged: content strategy, web redesign

Carrie Hane
September 7, 2016

Treat Digital Like Real Property

Carrie Hane
September 7, 2016
Treat Digital Like Real Property

When you buy a house or other building, you expect to have two types of costs over the life of your ownership: ongoing maintenance and improvements. The same should happen with digital properties. When you treat your website and other digital properties as long-term investments, you approach them more strategically. 

Tagged: digital strategy, management

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