Insights
Content strategy, operations, and AI—observations from the field
5 Reasons Your RFP Sucks
Step away from the RFP and try an alternative to building better relationships and find creative solutions to the world’s tough problems.
Less is More: How to Cut Web Content and Increase Engagement
When you cut your copy, makes lists shorter, and generally have less content, you provide a better experience for your visitors and make it easier to find content and complete tasks.
3 Reasons You Need Structured Content Now
Improve your SEO, make your content more manageable, and be ready for whatever is next with structured content.
5 website usability mistakes that are costing you advocates and donors
Most non-profit websites lack of focus, clarity, and urgency in the content and design. Here are 5 ways to fix them to gain more advocates and increase donations.
4 Things I Learned About Accessibility at Confab
Billions of people around the world have a disability of some sort. Is your website able to meet their needs? There are some basic steps you can take to make your content accessible.
Want a Better Website? Hire a Professional
Too many organizations do not hire digital professionals to manage their digital products. But when you do, the benefits to your organization are huge.
Get Your Content Ready BEFORE the Redesign
If you’re like a majority of organizations, you’re on a 3-5 year website redesign cycle. You wouldn’t tear down your house every year because it wasn’t tidy or needed paint. Let’s stop doing this with our websites, which can cost as much as a house!
Treat Digital Like Real Property
When you buy a house or other building, you expect to have two types of costs over the life of your ownership: ongoing maintenance and improvements. The same should happen with digital properties. When you treat your website and other digital properties as long-term investments, you approach them more strategically.