If we do not give consideration for SEO at every step of the design process, we miss opportunities for being found and sometimes even get penalized for it.
The marketing game has changed. It’s about telling your story so that customers want to buy your products, read your publications, donate to your cause.
The titles say it all: Don’t Make Me Think and Letting Go of the Words are essential reading with all the guiding principles you need to have a successful website.
