Websites often claim to be user-focused, but most end up being organization-centric because old habits die hard. Instead of thinking about the user, you need to think from the user’s perspective.
If, despite myriad redesigns and launches, you are hearing the same complaints over and over – from your audience or people inside your organization – it is time to try something different. Here are four guidelines for fixing your website once and for all.
User experience is more than research, wireframes, and interface design. It's planning for how people interact with your organization via all its communication channels and products. Do you need someone to manage the UX?
Interface design pattern libraries and style guides are not just for visual designers and front-end developers. Content designers and strategists should also be involved. When they are, updates are easier, faster, and cheaper. What's not to like?
Designing for trust seems like a no-brainer in today's world of alternate facts. Margot Bloomstein shares her research and ways to communicate credibility without creating more content.
There are no rules when it comes to how much content on a web page or how many content types to create for a system. Too much, too little, or just right? That's up to what is needed.
It is time for the UX community to embrace content strategy. To stop thinking about UX as designing interfaces but designing the overall experience and everything that it includes–especially the content.
The evolution from website to smartphone showed that a user's information needs don't change because of the interface or device. The nature of their interaction, however, does change. That is amplified with voice.