Don't fall for these misconceptions about the usefulness of frequently asked questions (FAQ) on websites. If you design useful content and organize around the user journey, you don't need them.
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Sarah Mendez, Content Strategist at National Instruments, on developing a process to create domain models and a common language for their strategists.
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Increase revenue. Decrease costs. Create internal efficiencies. Improve customer satisfaction. Just a few of the things that happen when you practice content strategy.
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Start with the context and meaning of your content, model it, and then use its constituent parts to create experiences that engage your audience.
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A lot of SEO baggage exists but is not effective any more. It's time to ditch what you no longer need and improve your rankings.
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Becoming user-focused isn't as easy as it sounds. You need to create a shared understanding of user needs before you can get everyone on board with how to design content for them.
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Why spend several hours planning early? To save many hours later in the process. A look at one why we take the time to plan collaboratively.
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Content-first design isn't just about thinking about content in discovery or planning. It's using content as the design material itself.
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In 2017, I had a wish for people to put content first. While some people and organizations did, most just gave it lip service or ignored it all together. Here we are into 2018 and content is still not on the list of any design trends list. Let's work together as content strategists or supporters to make sure that changes for 2019.
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Content is the point of websites. Yet that is often left to chance. Partnerships between content strategists and web developers can go a long way to solving the content management problem.
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