Clear up ambiguity and set expectations in content strategy projects by setting roles for tasks and activities.
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Content strategy isn't just for content strategists. Getting developers and strategists together creates a better world wide web.
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The core model a thinking tool that helps you find the reason you are creating web content: to meet user needs while helping achieve business goals.
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Having future-friendly content solves many of the problems we face as we build our little piece of the web. Discover a process for creating content outside of an interface so it's ready for any interface.
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We're in a time of transition. From "traditional" ways of doing things to "digital" or otherwise "new" ways of doing things. The customer is in control. Where do you find yourself?
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Trying to convince people do something? Before anything else, create a vision, listen and empathize, and do some education. Change the mindset first.
Explore how modeling our universe and content can lead to interfaces that support curation for storytelling while also allowing the user to create their own journey.
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Every business knows websites are important. But how valuable are they to the organization?
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Keeping a simple question in mind as you develop recommendation and related content choices will lead to more valuable and meaningful content connections
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The differences between feedback on design without real content and design using real content is big. Use real content for better feedback.
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