Site maps are hierarchical lists of web pages. They represent a single way to organize content. There is an alternative way to define content that allows for it all to be connected.
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A domain model shows you what matters to people in your audience. It gets stakeholders to think about connections with your audience, who then want to buy your products, make a donation, become an advocate, or join your community.
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Content strategy is just a plan. Content gets created and published with or without a plan. Content operations makes sure the plan is put into action and gets followed.
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Without content, the experience of any website is horrible. Yet, some websites barely rise above that low benchmark. Content can make or break someone's experience with any organization.
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Where is your organization on the content strategy maturity model? This research-based model outlines what it looks to be at the beginning, intermediate, and advanced level of maturity.
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There is no one-size-fits-all way to practice content strategy. Angela McMillan shares how the Greater Kalamzazoo Association of REALTORS found what works for them.
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It's time to ask the question, "What is the difference between content and content strategy?" They are not the same and the difference is huge. Are we losing site of content strategy in favor of content?
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An emerging trend that bode well for the rest of the year is the desire to connect silos. Here's how we see that trend manifesting itself.
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By starting with a content model, you can plan the structure of your content so it can be used anywhere, anytime. Here's how we do it.
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Starting a content strategy or website redesign process with a content audit? Maybe you should hold off on that and have something to audit against.
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