It's time to ask the question, "What is the difference between content and content strategy?" They are not the same and the difference is huge. Are we losing site of content strategy in favor of content?
It is time for the UX community to embrace content strategy. To stop thinking about UX as designing interfaces but designing the overall experience and everything that it includes–especially the content.
The evolution from website to smartphone showed that a user's information needs don't change because of the interface or device. The nature of their interaction, however, does change. That is amplified with voice.