Insights
Content strategy, operations, and AI—observations from the field
What Your Content Audit Won't Tell You
Starting a content strategy or website redesign process with a content audit? Maybe you should hold off on that and have something to audit against.
4 Tips for Creating Better Content
Websites often claim to be user-focused, but most end up being organization-centric because old habits die hard. Instead of thinking about the user, you need to think from the user’s perspective.
Design Pattern Libraries & Content
Interface design pattern libraries and style guides are not just for visual designers and front-end developers. Content designers and strategists should also be involved. When they are, updates are easier, faster, and cheaper. What's not to like?
Truth, Credibility, and the Value of Slowing Down
Designing for trust seems like a no-brainer in today's world of alternate facts. Margot Bloomstein shares her research and ways to communicate credibility without creating more content.
Just Enough Content (Types)
There are no rules when it comes to how much content on a web page or how many content types to create for a system. Too much, too little, or just right? That's up to what is needed.
5 Reasons Not to Use FAQs
Don't fall for these misconceptions about the usefulness of frequently asked questions (FAQ) on websites. If you design useful content and organize around the user journey, you don't need them.
Design Your Website From the Inside Out For Better Engagement
Start with the context and meaning of your content, model it, and then use its constituent parts to create experiences that engage your audience.
So You're Ready For a Content-First Design Process
Content-first design isn't just about thinking about content in discovery or planning. It's using content as the design material itself.
When Will Content Be First?
In 2017, I had a wish for people to put content first. While some people and organizations did, most just gave it lip service or ignored it all together. Here we are into 2018 and content is still not on the list of any design trends list. Let's work together as content strategists or supporters to make sure that changes for 2019.
What is Content Design?
Go beyond words on a screen to communicate effectively with your audience.