Starting a content strategy or website redesign process with a content audit? Maybe you should hold off on that and have something to audit against.
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Websites often claim to be user-focused, but most end up being organization-centric because old habits die hard. Instead of thinking about the user, you need to think from the user’s perspective.
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Interface design pattern libraries and style guides are not just for visual designers and front-end developers. Content designers and strategists should also be involved. When they are, updates are easier, faster, and cheaper. What's not to like?
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Designing for trust seems like a no-brainer in today's world of alternate facts. Margot Bloomstein shares her research and ways to communicate credibility without creating more content.
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There are no rules when it comes to how much content on a web page or how many content types to create for a system. Too much, too little, or just right? That's up to what is needed.
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Don't fall for these misconceptions about the usefulness of frequently asked questions (FAQ) on websites. If you design useful content and organize around the user journey, you don't need them.
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Start with the context and meaning of your content, model it, and then use its constituent parts to create experiences that engage your audience.
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Content-first design isn't just about thinking about content in discovery or planning. It's using content as the design material itself.
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In 2017, I had a wish for people to put content first. While some people and organizations did, most just gave it lip service or ignored it all together. Here we are into 2018 and content is still not on the list of any design trends list. Let's work together as content strategists or supporters to make sure that changes for 2019.
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Go beyond words on a screen to communicate effectively with your audience.
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