It's time to ask the question, "What is the difference between content and content strategy?" They are not the same and the difference is huge. Are we losing site of content strategy in favor of content?
User experience is more than research, wireframes, and interface design. It's planning for how people interact with your organization via all its communication channels and products. Do you need someone to manage the UX?
Interface design pattern libraries and style guides are not just for visual designers and front-end developers. Content designers and strategists should also be involved. When they are, updates are easier, faster, and cheaper. What's not to like?
It is time for the UX community to embrace content strategy. To stop thinking about UX as designing interfaces but designing the overall experience and everything that it includes–especially the content.