Having a content contingency plan takes work worries off your plate so you can focus on the important things.
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Today’s organizations produce an enormous amount of content. It is past time to put a single person in charge of content. Someone who is responsible and accountable for its production, delivery, and success.
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Asking why is one of the most important questions you will ever ask. Do it frequently to avoid shiny object syndrome.
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Getting different groups in an organization to work together on content is a long-term project. But you can start right now to improve collaboration across functional content teams.
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Your website should last longer than the typical three to five years most last. The secret to a longer life lies in the people and processes you put in place immediately following the launch.
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Content strategy is just a plan. Content gets created and published with or without a plan. Content operations makes sure the plan is put into action and gets followed.
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