Today’s organizations produce an enormous amount of content. It is past time to put a single person in charge of content. Someone who is responsible and accountable for its production, delivery, and success.
Getting different groups in an organization to work together on content is a long-term project. But you can start right now to improve collaboration across functional content teams.
Your website should last longer than the typical three to five years most last. The secret to a longer life lies in the people and processes you put in place immediately following the launch.
Content strategy is just a plan. Content gets created and published with or without a plan. Content operations makes sure the plan is put into action and gets followed.
